London’s golfing landscape has changed dramatically in recent years. Indoor golf has evolved from a novelty experience into a high-performance training environment used by golfers who value efficient, meaningful practice over guesswork. At the forefront of this shift is Grip Golf (formerly The London Golf Performance Academy), now widely recognised as London and the South East’s leading private indoor golf performance brand. Trusted by hundreds of members, countless club golfers and high-profile names from across sport, media and entertainment, Grip Golf has redefined what serious indoor golf should feel like.
What truly separates Grip Golf from everyone else isn’t simply technology or coaching. It’s philosophy. Grip Golf has been built with intention, grounded in privacy, improvement, premium environments, and meaningful results, not crowds, not gimmicks, and certainly not volume-based leisure golf.
Every studio has been designed deliberately. Every partnership has been formed strategically. Every expansion decision has been fuelled by one question:
How do we give golfers the best possible experience and the best possible opportunity to improve?
That mindset has driven Grip Golf to partner with three of the most respected performance brands in world golf and elite sport: ROKA, TrackMan and Callaway. Together, these partnerships form the backbone of a golf ecosystem unlike anything else in London — one that truly supports players to train privately, practise intelligently, and improve faster.
A Private Members Model Built for Serious Golfers
Grip Golf was created to provide an environment where golfers can genuinely improve. Traditional driving ranges are too often affected by weather, crowds, distractions, inconsistent surfaces and a lack of meaningful feedback. Too many golfers leave practice sessions unsure whether they’ve made progress or reinforced poor habits.
Grip Golf solves that problem by operating as a private members indoor golf business, providing premium, controlled environments designed specifically for focused practice and structured development.
Three principles define everything the brand does:
Privacy Comes First
Members enjoy private, quiet, exclusive spaces to train properly — without distractions, pressure, or noise.
Improvement Is the Priority
Grip Golf is built for performance, not entertainment. Members use world-class technology, expert coaching and structured training to get better faster.
Premium Environments Matter
Every venue feels refined, comfortable and elevated — more performance lab than leisure venue — creating pride, professionalism and focus.
Paul Elvin – Founder: What We Stand For
Grip Golf was never meant to be “just another golf facility”. It was built to challenge the norm, raise standards and create something golfers could genuinely rely on. From becoming the UK’s first unmanned indoor golf facility to operating the UK’s first 24/7 private golf environment, every decision we’ve made has been driven by clear principles — not trends, not noise, just conviction.
Here’s what truly matters to us:
Discipline Over Entertainment
We exist for golfers who take their game seriously. Our spaces aren’t designed for passing time — they’re built for people who care about standards, structure and meaningful work.
Trust in the Environment
Members should feel confident that the space will always be secure, professional and consistent. No chaos. No compromise. Just reliability, day or night.
Clarity, Not Guesswork
We believe golfers deserve certainty. Clear feedback, intelligent training, and environments that remove doubt rather than create more of it.
Quiet Excellence
There’s no need for hype. The quality of our studios, technology and experience should speak for itself. Understated, premium and done properly — that’s the standard.
Independence with Support
Members have full freedom to train on their own terms, but they’re never alone. When guidance is needed, expertise is there — honest, grounded and purposeful.
Pride in Belonging
Grip Golf is for people who value improvement, respect the game and appreciate doing things well. That shared mindset creates a community we are genuinely proud of.
Grip Golf will continue to innovate and push boundaries, but these principles won’t change. They’re the anchor that keeps the brand focused, disciplined and moving in the right direction.
TrackMan – The Technology Driving Real Progress
To build the most advanced indoor golf experience possible, Grip Golf chose the most respected technology in the world: TrackMan.
Used on every professional tour globally and trusted by elite players and coaches, TrackMan provides unmatched accuracy in measuring every element of ball flight and club movement.
At Grip Golf, TrackMan powers everything, offering:
• Tour-level accuracy
• Real-time, actionable feedback
• Precise data across ball speed, spin, face angle, path and more
• Long-term performance tracking
• Targeted improvement tools
Unlike leisure simulators, TrackMan at Grip Golf is a true performance engine, helping golfers understand their swing, develop consistency and build confidence with clarity.
Callaway – Delivering Elite Club Fitting and Performance Equipment
Alongside world-class technology, Grip Golf wanted members to access world-class equipment. That’s why it partnered with Callaway, one of the most innovative brands in global golf.
Through this partnership, members receive:
• Professional Callaway club fitting
• Data-driven equipment matching
• Access to the latest technology
• Support to ensure clubs suit their game perfectly
Correct equipment builds confidence, improves performance and eliminates guesswork — and Callaway ensures Grip Golf members receive the best possible expertise.
ROKA – A Partnership Built on Design, Quality and Environment
Grip Golf’s partnership with ROKA aligns the business with an expert in premium interior fit-out and refurbishment, ensuring that every Grip Golf venue reflects the quality, comfort and thoughtful design expected by members. ROKA is a London-based interior and fit-out specialist, recognised for delivering high-end projects across commercial, educational and bespoke environments, led by founder and Managing Director Sam Cooper.
This collaboration has helped elevate the look and feel of Grip Golf studios, transforming them from standard indoor spaces into refined, performance-enhancing environments that prioritise privacy, function and aesthetic excellence. By working with ROKA, Grip Golf ensures that its facilities are not only technologically elite but also beautifully crafted spaces members enjoy entering — spaces that reflect the premium standards of the brand.
A Growing Private Members Network Across London and the South East
Grip Golf has grown into a connected network of private indoor golf studios, all sharing the same DNA:
• Premium, private environments
• Elite TrackMan technology
• Highly skilled PGA coaching
• A serious, improvement-focused culture
Members aren’t simply hiring studio time. They’re joining a performance community, gaining access to structured practice, world-class facilities and a brand that genuinely cares about results.
The Next Major Step: Expansion to London Dock
The next chapter in Grip Golf’s journey is its exciting expansion into London Dock — a flagship development that elevates the member experience even further.
This impressive new site will include:
Three Brand New TrackMan Bays
Purpose-built for privacy, accuracy and high-performance practice.
A Dedicated Putting Performance Area
Allowing members to train one of the most important scoring skills in a controlled, elite environment.
A Premium Members Lounge
A refined social space designed to connect members, create community, and bring together the Grip Golf network. It provides somewhere to relax, review data, discuss the game and feel part of something genuinely special.
This expansion strengthens Grip Golf’s position as the leading indoor golf performance brand in London — while ensuring members benefit from more access, more capability and more opportunity to improve.
Leading the Future of Indoor Golf in London
Grip Golf is now firmly established as the leading golf-specific private indoor performance business in London and the South East because it refuses to compromise.
Privacy is protected.
Improvement is prioritised.
Premium standards are non-negotiable.
Members come first.
Whether someone is new to the game, returning after time away, chasing lower scores, training seriously or simply wanting the best indoor golf experience available, Grip Golf provides an environment where every session has purpose.
With world-class partners, elite facilities and ongoing expansion, Grip Golf isn’t just part of London’s indoor golf movement — it is leading it.
